Every organization need to be in touch with customer ( especially for those who really care about past guests :) ). And newsletter is a way to keep in touch with customer who has done business with us in the past of enquired for a business in the past.
We have tried may industry leading email marketing software like Mailchimp, ConstantContact, etc... and there is a very very low spam rate that we have to maintain else the account will be blocked.
In one of my customer's case we had more than 8% bounce rate and 3% spam rate. These numbers are high for the standard software like the one mentioned above ( Mailchimp, ConstantContact ).
Time for a smart solution which will handle volumes of email without worrying about spam rates. Before explaining the solution just a bit of explaining the terminology.
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. Newsletters are given out at schools, to inform parents about things that happen in that school.
Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. With Amazon SES there is no long-term commitment, minimum spend or negotiation required - businesses can utilize a free usage tier and after that enjoy low fees for the number of emails sent plus data transfer fees.
MailChimp is an email marketing service provider, founded in 2001. It has 2.5 million users that collectively send over 4 billion emails a month through the service. It is a web-based application, although data can be downloaded and for some features there is an offline application.Spam Rate
( Detailed Report from MailChimp http://mailchimp.com/resources/research/email-marketing-benchmarks/ )
Industry Open Click Soft Bounce Hard Bounce Abuse Unsub Agriculture and Food Services 45.40% 4.50% 0.90% 0.80% 0.06% 0.27% Architecture and Construction 43.80% 5.20% 1.40% 1.10% 0.04% 0.22% Arts and Artists 43.10% 3.40% 0.80% 0.80% 0.05% 0.24% Beauty and Personal Care 32.70% 3.60% 0.60% 0.70% 0.07% 0.30%
Amazon Simple Email Service can handle volumes of email with out complaining and its super cheap. A comparison chart
|Email service||Cost per|
Amazon SES ( short form for Simple Email Service ) can handle volume of email but it doesn't have any beautiful user interface ;(
Meet Sendy ( from Sendy website )
Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.Steps to get Sendy.co up and running
- Fire up an EC2 in your favourite region ( Using Amazon AWS Console ), Micro instance will do ( Recurring cost of $14 per month )
- You need to pay a one time fee of $59
- Updates are if you pay once ;)
- I selected /var/www/sendy as place of installation
- There is beautiful getting started guide here http://sendy.co/get-started
- Follow the steps and you should be done in less than 30 minutes
- A self hosted newsletter solution up & running
- License fee for Sendy.co | $59 ( One time )
- Two Hour setup time ( A Smart Sysadmin) | $100 ( One time )
- Run it on a Micro Instance | $14 per month ( Opex )
- For 10,000 Email SES charges | $1 ( Opex )